Lucid Group US WOrk

Print and digital design, brand identity

I’ve had the opportunity to work across a range of vision care brands under the Bausch + Lomb umbrella, from specialty vision to store brands and soft contact lenses. Each project came with its own unique challenges and brand personality, giving me the chance to adapt creatively and find fresh ways to tell stories within the category. Below are examples of work I have completed from the variety of brands I have worked on.